WORK
I’ve put together a selection of my most recent and memorable work. I’m proud of each and every piece in my portfolio and hope you will enjoy reading them as much as I enjoyed writing them. For any inquiries, please contact me.
Fact Sheet
This fact sheet is typically included with media releases. It provides the journalist with further details about the organization. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
News/Media Release
A news release provides information on organization news, events, and updates to the media. An example of a request for event coverage is shown above. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Audience Persona
An audience persona is a breakdown of an organization's target audience. This enables the business to effectively satisfy the wants and needs of its customers. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Applying the PESO Model
Paid, earned, shared, owned media is used to categorize all of the marketing channels available to a business. A analysis of the peso marketing strategy for a forthcoming event is displayed above. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Professional Biography
A professional bio serves as an overview of your background as a worker, entrepreneur, or other professionals. These are often used on a company website to foster communication between employees and visitors. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Pitch Memo with Media Contacts
A pitch memo is a condensed summary written for journalists. This method is used to persuade journalists to read your press releases so that your client will receive media attention. A list of targeted contacts is also included.
The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
E- Newsletter
E-newsletters are utilized as a continuous channel of contact between you and your audience in an effort to develop relationships and maintain relevance in their minds.The example above was produced by myself. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Op-ed
An op-ed is a response to a piece that was written about your company. It is used to address a debate on a public media platform. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Media Briefing
An editorial representative from a media outlet and a representative from the organization meet to discuss a prospective article during a media briefing. An agenda for the meeting is shown above to help direct the topic. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
NewsJacking
When a company or brand brings up a significant, widely-discussed news story or develops a announcement around it, this is known as newsjacking. Here is a mock social post that I created. The following information is not intended to be factual but is part of a class writing assignment from January to May 2023 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Resume
The following information is factual and has been updated up until April 2023.